Response Analysis and Data Entry

RADE Response Analysis/Data Entry System

We have custom-written a full data entry/reporting package that supports single product offers. It allows quick data entry of all responses, full tracking of purchases by customer and full response analysis reporting. You always know exactly how well your mailings are performing. It is accessed over the Internet via secure SSL-encrypted connections, so your data is safe. The system also has a fully-integrated inventory system, allowing you to track your mailing piece inventory at multiple letter shops. It is integrated with the mailings booked, so you will know ahead of time if you have enough mailing peces to mail the names you have. If you don't, you can generate purchase orders right on the system to get those pieces printed and delivered in time.

RADE Response Analysis System Reports
  • List/Segments Report - mailings lists/segments you use
  • List of Offers - promotions you mail
  • Batch Data Entry Report - Batches entered by type, date and user
  • Response Counts - counts of buyers, non-buyers, suppress, and bad debt by mailing/key code
  • Response by Mailing - full response analysis by country, offer and mailing
  • Response by Offer - response analysis organized by offer, showing the mailings mailed and the results
  • Active Mailings Summary - A report with one line per mailing showing net results
  • Mailings by Month - shows mailings summarized by month and year, with one line per mailing showing net results
  • Response by List - full response analysis by list mailed, so you can decide which lists work for you
  • Back End Response - a report that tracks front end response, corresponding back end pieces mailed, and resulting overall response
  • Mailings with No Responses - a troubleshooting report showing mailings in the system that show no responses
Non-Profit Response Analysis/Data Entry System

For our Non-Profit clients, we have a Donor Maintenance package that handles the normal processing cycle, from generating Acquisition and Renewal Mailing files to Updating to Acknowledgment/Tax Receipt processing to Response Analysis reporting. On-Line access to your database is available via the Internet, giving you complete query and updating facilities, as well as numerous reports that can be generated on-line at your desk. Like the List Rental Fulfillment system, your database is maintained using Oracle software, providing the best data integrity and security protection available. Access is via fully encrypted SSL so your data is secure at all times. All of your mailings are fully integrated with the database, allowing you to track every mailing piece sent to a donor and the responses they generated. Costs are maintained on a list-by-list and package-by-package basis, allowing for accurate Net Profit/Loss calculations.

Non-Profit Response Analysis System Reports
  • Exchange Counts - counts of donors available for rental/exchange
  • Gift Array Report - amount breakpoint and corresponding text for renewal gift arrays
  • List/Segments - mailings lists and segments mailed for response analysis reporting
  • Response by Offer - response analysis organized by offer, showing the mailings mailed and the results
  • Mailings Summary - one line per mailing showing net results, summarized by year and type of mailing
  • Response by Mailing - shows details and totals for each mailing, summarized by type
  • Response by List/Package - details for each list mailed, grouped by list, showing package mailed and results
  • Response by List/Package Type - summarizes response for each list mailed, grouping by type of package (customizable)
  • List Ranking - report that tries to order by best list to worst list, based on FR Cost and/or other parameters
  • Planned Giving Module - various reports showing Members, Inquirers, Statistics by Inquiry, Bequests, and DM gifts generated
  • Corporate/Foundation Module - various reports showing gifts generated from Corporations and Foundations
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